If you do the right thing regardless of what the consequences are, that represents character. So then how do you build character? It’s a beautiful thing, because it’s the same thing. If you want to build character, you do the right thing. You do the right thing for yourself. You do the right thing for your family, you do the right thing for the people that you know, you do the right thing for your community, you do the right thing for your country. That’s what you do.
Jocko Willink
For more, see Defining And Building Character (Jocko Willink And Captain Charlie Plumb).
